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Here’s How to Turn Your Job Descriptions Into Viral Hits

Viral Jobs!

This post was originally published as a guest contribution on Lever’s blog. Lever is the world’s first collaborative applicant tracking system that you and your entire team will love.  Have you ever created a job posting that hundreds of thousands of people go to sleep at night dreaming about? One that breathes new life into your recruiting pipeline with hoards of qualified applicants and bolsters your employer brand in a way you never thought was possible? We’re about to teach you how to turn an ordinary job posting into a candidate-generating machine. Tourism Queensland In 2009, Tourism Queensland, Australia launched a campaign to hire someone for “The Best Job in the World.” With a large salary, free lodging in an expensive villa, transportation, and the role of essentially babysitting the Great Barrier Reef for half a year while living on a tropical island, the job quickly went viral. Tourism Queensland invested $1M  in the campaign; it’s estimated that all told it generated $200M in global publicity for Tourism Queensland. The “job post” was then expanded to Tourism Australia as a whole, and they’ve generated 333,000 job applicants and 40,000 video entries. Does your company get those kind of applicant numbers from a job post? With a title like “Quality Assurance Analyst,” I’m going to assume the answer is no. Google When Google was faced with the problem of how to hire the best engineers in the world, they turned not to the web, but to a massive billboard in Harvard Square that read: […]

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