GE Is Not Your Granddaddy’s Company

  This fall, GE is running a series of commercials aimed at showing tech minded millennials that they’re the place to work if you want to make a real impact on the world. GE’s television commercials tell the story of Owen, a millennial software developer and his new job at GE. Owen is excited about his new job at GE, but the conflict in the commercials arises when no one else understands what he is doing at GE or why he’d be working for such a company. Everyone from his parents who present him with a hammer to “build things with”, to his friends who think he is going to be working “on a train” are confused on what Owen will be doing at GE. The goal of these commercials is to change the perception of GE for both the younger and the older generations. GE wants to be known as a cool place to work that also provides value. These commercials do a great job of communicating the message of value and truly speak well to millennials. We’ll be the first to say, you’ll probably be seeing more commercials like these in the coming years as legacy companies battle to remain attractive and relevant to developers like Owen. THIS ISN’T YOUR GRANDDADDY’S COMPANY The first of the three commercials depicted the millennial software developer, Owen, discussing his new job at GE with his parents. This first commercial really sets the stage for GE. They want everyone to know they are […]

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The Game of Tech

The Houses of Westeros   as Modern Tech Companies   Tech workers are no strangers to war metaphors: We have the War for Talent TechCrunch Disrupt’s Startup Battlefield A Players And coding Ninjas. While we have yet to hear of a CEO referred to as the general or field marshall, we tend to believe that if we lived in the land of Westeros many of the familiar faces atop the technology food chain wouldn’t be too different than our favorite characters. So, in honor of the end of Season 5 and in hopes that George RR. Martin will publish another book soon… we give you the Game of Tech: (And no… there won’t be a surprising heart stopping death at the end of this post…but HODOR!?) oops Spoiler Alert! House Lannister = House Amazing Amazon Lord Jeff Bezos: Jeff Bezos has been called the number one Apex predator on the planet.   Much like the Lanister’s never really make it clear how they have so much gold, with every earnings call, people wonder how he is able to keep the company afloat. Amazon always pays it’s debts by having a great return policy and same day delivery in many states. They’re notorious for recruiting only A players, and we have a feeling that if Jamie worked there, he’d be a lot better at fighting one-handed by now.   House Stark and The DireWolf = House RIM and The Blackberry The Death of the Surge The once noble, ubiquitous devices held […]

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